art direction + design

ua voice of the brand book

First ever brand book for Under Armour. The goal was to define the company as a brand in a way that tied together all categories to a common vision and voice in a printed format for both internal employees and sales partners to get them excited about Under Armour’s newly clarified direction.

80 pages, perfect bound. 4-color interior, 2-color cover with spot varnish and hand applied label.

Photography: Jay Michelfelder (shown), others  /  Copy: Steve Battista