art direction + design
ua basketball
Art direction and design for various basketball campaigns from 2010 through 2014. Collaborated with marketing, product designers, and writers to create assets and campaigns, planned and executed photoshoots, and designed multi-channel deliverables.
Photography: Gary Land & Gary Copeland / Copy: Jed Jecelin
2014 Team Basketball Campaign & Ominchannel Style Guide // Usage with SC30 Camp Event Graphics
“TEMPO” is Under Armour Basketball’s term for decision-making, reading the situation and making the right play, knowing when to push it and when to slow it down. It’s putting your team in a position to win. This philosophy was the driving force behind all messaging and imagery strategy for the 2014 season, whether we were highlighting grassroots teams or a superstar like Steph Curry.
Photography: Gary Land / Copy: Jed Jecelin
seasonal assets
Shooting omnichannel assets for the 2010 Basketball season. Under Armour is still new to the category, so the focus is on the training and personalities of the UA roster of basketball athletes. Art Direction, design for various channels.
Photography: Gary Copeland / Copy: Jed Jecelin
