brand strategy + creative direction

landing

Landing had the beginnings of a brand foundation, but needed to define the brand strategy in order to build out messaging that creative could support. In partnership with brand marketing, led defining and selling in the brand strategy to leadership, and then led creative strategy and direction to bring that to life in support of the resulting marketing strategies across all channels.

brand campaign

Led concepting and creative strategy to bring the brand to life in Landing’s first ever omni-channel campaign.

Directed production (both videos and stills), garnering not just campaign specific assets, but an asset toolkit of brand and consumer focused imagery and video footage to supplement the already established property photography.

Photo + video: Gary Copeland / Video post production: Cole Sullivan