creative strategy + direction
beyond raw
Tasked with bringing a retired brand back to life, we dug into the consumer mindset and created clear brand and product storytelling connected to what they care about the most: optimizing everything.
Led brand guidelines and creative strategy. Led direction for photo and video shoot, editing, and campaign style guide.
Photo + video: Frank Walsh / Copy: Newbear Lesniewski / Designer: Nick Verbene / Post-production + 3D animation: Animal Vfx
brand video
How to bring a retired brand back to life and resonate with a passionate bodybuilding consumer? Tell a story that connects the science behind the products to the consumer mindset and drive. By capturing the essence of being driven by obsession and obsessed with results across three key moments: the moment before the moment, the height of action, and the lifestyle. Carried out across all channels from retail to print ads to events.
Social teaser campaign for new and limited edition flavors of Beyond Raw’s best-selling pre-workout. Two videos created for each monthly flavor release, one teaser and one reveal.
